
Apple on Thursday evening began running a new iPhone 5 ad titled “Music Every Day.” The ad shows iPhone users in a variety of environments using music on the iPhone for inspiration, fun, work, and as a means to bond with friends. “Every day,” the narration reads, “more people enjoy their music on the iPhone than any other phone.” The ad is a cousin of sorts to Apple’s most recent ad, appropriately dubbed “Photos Every Day.” Apple runs new iPhone ad, dubbed “Music Every Day” originally appeared on TUAW – The Unofficial Apple Weblog on Fri, 24 May 2013 08:00:00 EST. Please see our terms for use of feeds
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Apple runs new iPhone ad, dubbed "Music Every Day"
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Opera: iOS Top Mobile Ad Platform, iPhone Beats Android For Ad Traffic Generation
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It’s time for Opera’s
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Ad exec Scott Trattner returns to the Apple fold at Media Arts Lab

Most of the hiring talk today is about Adobe CTO Kevin Lynch joining up with Apple, but there’s been another interesting job switch in the Apple-sphere recently. Ad exec Scott Trattner has returned to work for the Media Arts Lab ad agency , after a short stint working for the design firm 72 and Sunny .
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Ad exec Scott Trattner returns to the Apple fold at Media Arts Lab
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Deals: Last Chance to Score the Sport-Fi Headphones

[This is an advertorial. Maclife gets a portion of each unit sold.] Update: This offer is ending soon
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Deals: Last Chance to Score the Sport-Fi Headphones
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This Horrible Picture Proves You Might Need An iPhone 5 Case After All

There are many who will tell you that you don’t need a case for your iPhone 5 .
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This Horrible Picture Proves You Might Need An iPhone 5 Case After All
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Excited To Get Your iPhone 5 This Morning? [Let's Talk]

A photo of the iPhone 5 line outside of the University Village Apple Store in Seattle by intrepid CultCast host, Erfon Elijah. Good morning! If you got in on the preorder crush last Friday within the first hour, you’re probably not even reading these words, but tucked into your warm bed, dreaming of iPhone 5s and dancing Wozzes
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Excited To Get Your iPhone 5 This Morning? [Let's Talk]
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Guild Wars 2 Beta For Mac Announced Today, Less Than A Month After PC Release

Holy high-fantasy MMORPG gameplay, Batman, but the strangest thing happened today. NCSoft, developer of Guild Wars, announced that the Mac beta for Guild Wars 2, still a hot Windows gaming title, has been released. They created it along with TransGaming, using the Cider Portability Engine, which may explain why it happened so fast.
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Guild Wars 2 Beta For Mac Announced Today, Less Than A Month After PC Release
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iPhone 5 Pre-Orders Now Showing 3-4 Weeks Shipping Estimate Online

AT&T, Verizon and Sprint are now showing 3-4 weeks shipping estimates for the iPhone 5. It’s been less than a week since the iPhone 5 was made available for pre-order, and shipping estimates from the Apple Store have now slipped to 3-4 weeks
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iPhone 5 Pre-Orders Now Showing 3-4 Weeks Shipping Estimate Online
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Samsung Learns The Hard Way That Everyone Wants An iPhone 5 [Image]

Samsung can’t catch a break. Samsung Mobile USA posted the following question on their Facebook page – “If you could only take one electronic device on a deserted island, what would it be?” They probably figured fans would respond that they would totally take their Galaxy S3 or some other Samsung device that no one cares about.
